A Deep Look At The Product

STRENGTHEN WHILE YOU DRY Clinically proven to increase hair strength up to 5x more than traditional drying methods. Our study on 8x bleached hair showed significant results after 8 cycles of washing and drying. Our patent-pending design covers every step from air drying to full towel coverage.

REDUCES FRIZZ & BREAKAGE Proprietary aquitex microfiber fabric reform hydrogen bonds, enhancing hair strength and keratin structure. This results in improved shine and reduced frizz and breakage for all hair types.

HAIR COLOR STAYS VIBRANT Healthier hair retains vibrancy and shine longer, ensuring your hair color remains bright and beautiful.

FAST & GENTLE DRYING Woven channels in proprietary aquitex microfiber quickly and gently remove water from hair, leading to faster, gentler drying with stunning results. Designed for a 16 x 39 inch towel.

PRODUCT SPECIFICATIONS - Quickly and gently wicks water away - Improved hair strength and shine - Reduces frizz and breakage - Suitable for all hair types

ABOUT MADISON REED Madison Reed is committed to providing the best, most luxurious hair color made with ingredients you can feel good about. Rooted in values of courage, trust, joy, responsibility, and love, our mission is to offer high-quality hair color with a conscience.