All The Information You Need

STRENGTHEN YOUR HAIR AS YOU DRY: Clinically proven to leave hair up to 5x stronger than traditional drying methods, our product has shown remarkable results in a scientific study on 8x bleached hair after 8 cycles of washing & drying. The innovative design ensures coverage from air drying to full towel coverage, making it a versatile choice for all your hair needs.

REDUCES FRIZZ AND BREAKAGE: Our proprietary fabric reformulates hydrogen bonds, enhancing hair strength and keratin structure while increasing shine for all hair types. Experience smoother, more manageable hair in seconds.

HAIR COLOR RETAINS VIBRANT SHINE: Healthy hair keeps your color looking vibrant and shiny longer. Our product helps maintain your hair's health, ensuring your hair color stays vibrant with every use.

PROPRIETARY AQUITEX MICROFIBER: Our AQUITEX microfiber uses woven channels to quickly and gently remove water from hair—resulting in faster, gentler drying with beautiful results. The towel measures 16 x 39 inches for optimal coverage.

ABOUT MADISON REED: At Madison Reed, our mission is to provide the best, most luxurious hair color made with ingredients you can feel good about. Built on values of courage, trust, joy, responsibility, and love, we are dedicated to creating products that enhance your hair while respecting the planet.