About this item

• STRENGTHEN WHILE YOU DRY: Clinically proven to leave hair up to 5x stronger than traditional drying methods, according to results observed in a scientific study on 8x bleached hair after 8 cycles of washing & drying. Functional design covers every routine from air drying to full towel coverage.
• REDUCES FRIZZ & BREAKAGE: Proprietary fabric reforms hydrogen bonds, improving hair strength and keratin structure as well as increasing hair shine for all hair types.
• HAIR COLOR STAYS VIBRANT: The healthier your hair the longer hair color stays vibrant and shiny.
• PROPRIETARY AQUITEX MICROFIBER: Uses woven channels to quickly and gently wick water away from hair - for faster, gentler drying with beautiful results. Towel measures 16 x 39 inches.
• ABOUT MADISON REED: Our company began with a simple mission: to provide the best, most luxurious hair color made with ingredients you can feel good about. We are a hair color company built on values—everything we do is driven by courage, trust, joy, responsibility and love. It’s hair color…with a conscience.