The Core Strengths Of This Product

STRENGTHEN WHILE YOU DRY: Clinically proven to leave hair up to 5x stronger than traditional drying methods, our product has shown remarkable results in a scientific study on 8x bleached hair after 8 cycles of washing & drying. Our functional design caters to every routine, from air drying to full towel coverage.

REDUCES FRIZZ & BREAKAGE: Our proprietary aquitex microfiber fabric reforms hydrogen bonds, enhancing hair strength and keratin structure. This results in increased shine and reduced frizz and breakage for all hair types.

HAIR COLOR STAYS VIBRANT: With healthier hair, your color stays vibrant and shining longer. Our product ensures your hair remains in optimal condition, preserving the vibrancy of your hair color.

PROPRIETARY AQUITEX MICROFIBER: Our microfiber towel features woven channels that quickly and gently wick water away from hair, ensuring faster and gentler drying with beautiful results. The towel measures 16 x 39 inches, providing ample coverage.

ABOUT MADISON REED: Founded with a commitment to providing the best, most luxurious hair color made with ingredients you can feel good about, our company is built on values of courage, trust, joy, responsibility, and love. We are driven by a conscience in everything we do.