Smart Specs & Features

STRENGTHEN YOUR HAIR WHILE DRYING:
Clinically proven to leave hair up to 5x stronger than traditional drying methods. Results observed in a scientific study on 8x bleached hair after 8 cycles of washing & drying, making it perfect for those with chemically treated or damaged hair. Key features include: - Maximizing hair strength in just one drying cycle - Suitable for all hair types, including bleached hair

REDUCES FRIZZ & BREAKAGE:
Proprietary fabric reforms hydrogen bonds, improving hair strength and keratin structure. Our towel leaves hair smooth, shiny, and healthy for all hair types. Benefits include: - Increased hair shine - Reduced frizz and breakage

HAIR COLOR STAYS VIBRANT:
The healthier your hair, the longer your hair color stays vibrant and shiny. Our drying method ensures your color stays fresh and bright. Details: - Keeps color vibrant and shiny

QUICK AND GENTLE DRYING:
Our proprietary AQUITEX microfiber uses woven channels to quickly and gently wick water away from hair. This results in faster, gentler drying with beautiful results. Specifics: - Towel measures 16 x 39 inches for comprehensive coverage - Ideal for air drying and full towel coverage

MEET MADISON REED:
At Madison Reed, we're committed to providing the best, most luxurious hair color made with ingredients you can feel good about. Our values—courage, trust, joy, responsibility, and love—guide everything we do. Details: - Hair color with a conscience

Why Choose Madison Reed AQUITEX Microfiber Towel?
- Clinically proven to strengthen hair - Reduces frizz and breakage - Keeps hair color vibrant - Quick, gentle drying - Suitable for all hair types - Made with conscientious ingredients