A Look At This Product鈥橲 Strengths

STRENGTHEN YOUR HAIR WHILE DRYING

Clinically proven to leave hair up to 5x stronger than traditional drying methods after 8 cycles of washing and drying, this scientifically-backed product is perfect for those with 8x bleached hair. Its functional design covers every routine from simple air drying to full towel coverage, ensuring your hair is protected and strengthened every step of the way.

REDUCES FRIZZ AND BREAKAGE

Our proprietary fabric reforms hydrogen bonds, improving hair strength and keratin structure. This results in increased hair shine for all hair types. Say goodbye to frizz and breakage with the soft, gentle touch that nourishes your locks.

HAIR COLOR STAYS VIBRANT

A healthier hair means longer-lasting, more vibrant and shiny hair color. This towel ensures your hair retains its natural beauty and vibrancy, making your hair color truly pop.

Proprietary Aquitex Microfiber

Our microfiber towel features woven channels that quickly and gently wick water away from your hair, ensuring faster, gentler drying with beautiful results. The towel measures 16 x 39 inches, providing ample coverage for every hair type.

ABOUT MADISON REED

Madison Reed is committed to providing the best, most luxurious hair color made with ingredients you can feel good about. Built on values of courage, trust, joy, responsibility, and love, our mission is to make hair color hair color… with a conscience.